Expertise
Ten industries, the right platforms, and depth in both.
Good digital work depends on understanding how a business actually sells and operates. These are the industries we know well and the platforms we build on, chosen for fit rather than habit.
How industry knowledge shows up in the work
Knowing an industry does not mean reusing a template. It means arriving at discovery already familiar with how your buyers decide, what your regulators care about, and which systems your team runs on, so the early weeks go toward your specifics rather than the basics. Many of the companies we work with are in Chicago and the Midwest, where real estate, healthcare, manufacturing, and logistics make up a large part of our client base.
Industry
Real Estate
We build sites and tools for developers, brokerages, and property owners: availability and stacking plans, property and suite pages, neighborhood maps, and leasing inquiry flows that route to the right broker. Content models are built so listing data can be updated from a spreadsheet or feed instead of page by page.

Industry
Healthcare
We work with outpatient groups, specialty practices, and health technology teams on patient-facing websites, scheduling, and internal platforms. Accessibility, plain-language content, and careful handling of patient data shape the work from the first wireframe, and we integrate with existing EHR and scheduling systems rather than asking staff to adopt yet another tool.

Industry
Technology
For SaaS and technology companies we design marketing sites that explain complex products clearly, documentation and resource hubs, and product UI. We understand trial and demo funnels, pricing page tradeoffs, and how to set up a CMS that a product marketing team can run without engineering help.

Industry
Professional Services
Law, accounting, consulting, and engineering firms sell expertise, so their sites need credible people pages, practice area content that ranks, and insights that are easy to publish. We build structured profiles, practice and industry pages, and publishing workflows that fit partner review cycles.

Industry
E-commerce
We design and build Shopify and WooCommerce stores for direct-to-consumer and B2B brands, from product pages and checkout to ERP, 3PL, and subscription integrations. After launch, we often stay on for conversion optimization and paid media on the same storefront.

Industry
Manufacturing
Manufacturers need sites that support distributors, engineers, and procurement teams at the same time. We build product catalogs with specification data, spec sheet and CAD libraries, request-for-quote flows, and dealer locators, and we connect them to the CRM so sales can follow up quickly.

Industry
Logistics
For freight, warehousing, and transportation companies we build websites with instant-quote flows, customer portals, and shipment tracking, often tied into TMS and CRM data. The goal is fewer phone calls for routine questions and better-qualified leads for the sales team.

Industry
Financial Services
Wealth managers, independent advisors, and lenders need sites that build trust while satisfying compliance. We design advisor profiles, client portal entry points, and content workflows with draft, review, and approval steps so compliance teams can sign off without slowing publishing to a crawl.

Industry
Construction
General contractors, builders, and specialty trades win work on reputation and past projects. We build project galleries with filters by sector and scope, capability pages that speak to owners and architects, and bid and prequalification forms that route to estimators.

Industry
Hospitality
Hotels, restaurants, and venues need sites that load fast on phones and make booking or reserving the obvious next step. We design image-led sites, menus and event pages staff can update themselves, and integrations with reservation and booking engines, plus local SEO for visitors searching nearby.

Platforms we build on
We choose platforms based on your content, your team, and your growth plans. We are not resellers and do not earn commissions on any of them.
- WordPress for most content-driven marketing sites, with custom themes and Gutenberg blocks.
- Headless WordPress and Next.js where performance or multi-channel content justifies the added complexity.
- Shopify and Shopify Plus for most direct-to-consumer stores.
- WooCommerce for commerce inside content-heavy sites or unusual product logic.
- Laravel and Node.js for custom web applications, portals, and internal tools.
- React Native and Flutter for cross-platform mobile apps, with Swift and Kotlin when native is required.
- HubSpot and Salesforce integrations for lead routing, attribution, and automation.
Not seeing your industry?
The list above reflects where we have the most depth, not the limits of what we do. If your business sells something considered, has a sales team that relies on the website, or runs on processes that software could simplify, we can probably help. Email info@chicagowebsolutionscorp.com and tell us about it.
WordPress expertise
WordPress without the template look.
We build custom WordPress experiences that give marketing teams the flexibility they need without sacrificing design quality, performance or maintainability.
- Custom WordPress themes
- Gutenberg & Elementor editing
- Custom fields & blocks
- WooCommerce
- API integrations
- CRM integrations
- Performance optimization
- Security hardening
- Migrations
- Care & maintenance

- 01 Custom frontend Hand-built templates and components. Your design system, not a theme vendor’s.
- 02 WordPress CMS Structured content, post types and fields that keep pages consistent.
- 03 Marketing team Edit pages, launch landing pages and publish content without a developer.
Technology & integrations
A connected stack, not a pile of plugins.
We choose proven platforms and connect them properly — so data moves from the website to the CRM, the reporting is trustworthy and nothing depends on a fragile workaround.
CMS
- WordPress
- WooCommerce
- Shopify
Frontend
- HTML
- CSS
- JavaScript
- React
- Next.js
Backend
- PHP
- Node.js
- REST & GraphQL APIs
Marketing
- Google Analytics 4
- Tag Manager
- Google Ads
- Search Console
CRM
- HubSpot
- Salesforce
- Mailchimp
Payments
- Stripe
- PayPal
Infrastructure
- AWS
- Cloudflare
- managed WordPress hosting
SEO & digital growth
Getting launched is only the beginning.
The best time to plan growth is before launch. We build the measurement, the content model and the technical foundations first — then run the programs that compound month after month.
SEO
Keyword strategy, on-page optimization and content mapped to real demand.
Local SEO
Google Business Profile, location pages and citations for Chicagoland visibility.
Technical SEO
Crawlability, Core Web Vitals, schema and clean migrations.
Content strategy
Topics, briefs and editorial calendars tied to the sales conversation.
Paid search
Google Ads managed against cost per qualified lead, not clicks.
Paid social
Meta and LinkedIn campaigns with creative built for each placement.
Conversion optimization
Research, testing and landing pages that lift the rate you already pay for.
Analytics
GA4, Tag Manager and dashboards you can actually make decisions from.
AI search visibility
Content and structure that help AI answers cite your business accurately.
Start a project
Ready to build something that performs?
Tell us where the business is going and what the website needs to do. A senior strategist will reply within one business day — usually with a few useful questions and a sense of budget and timing.
- 01 A senior strategist replies within one business day.
- 02 A 45-minute call on goals, constraints and budget.
- 03 A fixed scope, timeline and price, usually within a week.