Service · Grow
Paid media that answers to revenue, not clicks.
Google Ads, Microsoft Advertising, Meta, and LinkedIn campaigns for lead generation and e-commerce, managed for a flat fee with reporting tied to real outcomes.
Overview
Most ad accounts do not need more budget. They need better decisions.
When we audit an inherited ad account, we usually find the same things: broad keywords spending on irrelevant searches, conversion tracking that counts page views as leads, campaigns optimized toward the wrong goal, and landing pages never built for the traffic being sent to them. None of it is exotic. All of it costs money every day.
We manage paid search and paid social around three priorities: accurate measurement, tight targeting, and landing pages that convert. That means fixing tracking first, including offline conversions from your CRM when the sale happens after the form fill, then structuring campaigns so spend flows toward what actually produces customers. We write the ads, build or improve the landing pages, and test continuously, with one named strategist who knows your account instead of a rotating team.
We charge a flat monthly management fee rather than a percentage of spend, so we have no incentive to push budgets up. Management typically runs $1,500 to $6,000 per month depending on platforms, campaign count, and creative needs, plus a one-time setup or rebuild fee. Most clients spend between $5,000 and $100,000 per month on media. We run campaigns for Chicago-area service businesses targeting local customers and for national e-commerce and B2B brands.
Business problems we solve
Where paid media usually goes wrong.
- 01
Leads come in, but they are the wrong ones
Campaigns optimized for cheap form fills attract people who will never buy. Sales stops trusting marketing leads, and the budget starts to look wasted.
- 02
Tracking does not match reality
Platforms report conversions your CRM cannot find, duplicate events inflate results, and nobody knows the true cost per customer.
- 03
Paid clicks land on the homepage
Sending ad traffic to a general homepage or a slow, cluttered page wastes the click you just paid for.
- 04
The account is a black box
Your current agency reports clicks and impressions, controls the ad account, and cannot explain why performance changed last month.
Capabilities
What the work includes.
Google Ads management
Search, Performance Max, Shopping, and YouTube campaigns structured around intent and margin.
Microsoft Advertising
Search campaigns on Bing and partner networks, often a cost-effective source of B2B leads.
Meta advertising
Facebook and Instagram prospecting and retargeting for e-commerce and local lead generation, with structured creative testing.
LinkedIn advertising
Company and job-title targeting for B2B offers where deal size justifies a higher cost per click.
Conversion tracking and attribution
GA4, Google Tag Manager, server-side tracking, and CRM offline conversion imports set up correctly.
Campaign landing pages
Landing pages designed, built, and tested to match the intent behind each campaign.
Ad copy and creative
Search ad copy, static and short video concepts, and a testing plan to learn what actually works.
Approach & process
How we run a paid media engagement.
- 01
Audit
A review of account structure, tracking, spend efficiency, and landing pages, delivered as a written findings report.
- 02
Fix measurement
Conversion tracking, CRM integration, and reporting rebuilt so decisions rest on accurate data.
- 03
Rebuild and launch
Campaigns restructured or built new, with ads, audiences, and landing pages aligned to each goal.
- 04
Optimize weekly
Search term reviews, bid and budget adjustments, creative tests, and landing page iterations.
- 05
Report and plan
Monthly reports tied to leads, sales, and cost per acquisition, plus quarterly budget and channel planning.
Technology
Tools we use for paid media.
- Google Ads
- Microsoft Advertising
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Tag Manager
- Google Analytics 4
- Looker Studio
- HubSpot / Salesforce
- CallRail
- Unbounce
FAQ
Paid Media questions.
Percentage fees reward an agency for spending more, which is not always in your interest. A flat fee tied to scope keeps our recommendations honest. If increasing the budget makes sense, we will show you the data behind it.
We generally work with accounts spending at least $5,000 per month on media. Below that, the management fee becomes too large a share of total spend, and we may recommend a simpler setup or focusing on SEO first.
You do. Accounts are created in or transferred to your business, and we are added as managers. If you ever leave, the history, data, and campaigns stay with you.
Repaired tracking and cleaned-up targeting often improve efficiency within the first month. New campaigns typically need four to eight weeks of data before performance settles, especially with automated bidding.
Yes. We write ad copy, produce static and short video concepts for social, and build landing pages. For larger video or photo production, we brief and direct your team or a production partner.
Often both, in different roles. Paid media captures demand now and tests which messages and offers work; SEO builds a channel that compounds over time. We help set the balance based on budget, sales cycle, and how competitive your market is.
Start a project
Not sure what your ad spend is producing?
Give us read-only access to your ad account and we will send back a candid audit of what is working, what is wasted, and what we would change first.
- 01 A senior strategist replies within one business day.
- 02 A 45-minute call on goals, constraints and budget.
- 03 A fixed scope, timeline and price, usually within a week.