A brand that tells the truth about how good you are.

Companies usually call us about branding at a point of change: a merger, new leadership, a move upmarket, a new service line, or a sales team tired of apologizing for the pitch deck. The logo is often the most visible symptom, but the real problem is that the company has no shared, clear way to describe what it does, for whom, and why it is better. Different people tell different stories, and prospects notice.

Our brand work starts with strategy. We interview leadership, staff, and customers, review the competitive field, and pin down positioning, audience, and messaging before any design begins. Identity follows from that: logotype, color, typography, imagery, and voice designed as a working system and tested on real applications such as the website, proposals, signage, and social posts. We document it in guidelines your team and vendors can actually use.

Brand projects typically run $20,000 to $75,000 depending on whether naming is involved, how many sub-brands need a home, and how many applications we design. Most take ten to sixteen weeks. Many clients pair a rebrand with a new website, which lets us design both together instead of bolting a new identity onto an old site. We work with established firms in Chicago and across the country, often companies that have been in business for decades.