Service · Build

Online stores built around how customers actually buy.

Shopify and WooCommerce builds, migrations, and optimization for brands selling direct, with product pages, checkout, and operations designed together.

Darrell’s Chittum Wood — E-commerce Development work by Chicago Web Solutions
Darrell’s Chittum Wood

Overview

A store is a sales channel and an operations system at the same time.

E-commerce projects go wrong in two directions. Some stores look beautiful and quietly break fulfillment, because nobody mapped how orders reach the warehouse, how returns are processed, or how inventory syncs across channels. Others work operationally but convert poorly, because product pages were treated as a database template rather than the main sales conversation.

We design and build both sides together. Product detail pages, collections, search, and cart are designed around your merchandising data, reviews, and the sizing or compatibility questions customers actually ask. Behind them, we connect your ERP, 3PL, subscription, and email tools so orders, stock, and customer data move cleanly. Shopify is our default for most direct-to-consumer brands. WooCommerce makes sense when commerce is one part of a larger, content-heavy WordPress site or when you need unusual product logic.

Most of our e-commerce builds land between $25,000 and $120,000. A focused Shopify theme build for a catalog of a few hundred products sits toward the lower end; custom storefront features, B2B pricing, complex migrations, or a headless front end push toward the upper end. Brands in Chicago and across the U.S. also keep us on after launch for conversion work and paid media.

Business problems we solve

Where e-commerce development usually goes wrong.

  1. 01

    Traffic arrives and leaves at the product page

    Thin product content, unclear sizing, and buried shipping or returns details stop people right before they add to cart. Paid traffic makes that problem more expensive every day.

  2. 02

    The theme cannot do what merchandising needs

    Bundles, pre-orders, variant imagery, or wholesale pricing get bolted on with apps that conflict with each other and slow the store down.

  3. 03

    Operations run on manual workarounds

    Staff re-key orders, export spreadsheets for the warehouse, and correct inventory by hand because the systems were never properly connected.

  4. 04

    Replatforming feels too risky to start

    Years of products, customers, reviews, and search rankings live on the old platform. Without a migration plan, staying put feels safest, even on a store that is holding the business back.

Capabilities

What the work includes.

Darrell’s Chittum Wood interface detail
Detail — Darrell’s Chittum Wood
  • Shopify and Shopify Plus builds

    Custom Online Store 2.0 themes with sections your team can rearrange, built to load quickly on mobile.

  • WooCommerce development

    Custom WooCommerce stores for content-led brands and complex catalogs that need WordPress flexibility.

  • Product page and checkout UX

    Product pages, collections, search, cart, and checkout designed around the questions that stall purchases.

  • Platform migrations

    Products, customers, orders, reviews, and URLs moved from Magento, BigCommerce, WooCommerce, or Shopify with redirects in place.

  • Operations integrations

    ERP, 3PL, inventory, subscription, and accounting integrations that keep orders and stock in sync.

  • B2B and wholesale

    Customer-specific pricing, quick-order forms, net terms, and gated catalogs for wholesale buyers.

  • Analytics and tracking

    GA4 e-commerce events, server-side conversion tracking, and a reporting view your team will actually check.

Approach & process

How we run a e-commerce development engagement.

  1. 01

    Commerce discovery

    Catalog, fulfillment, integrations, and current performance reviewed to set priorities and scope.

  2. 02

    UX and merchandising design

    Homepage, collection, product, and cart templates designed with real products and real data.

  3. 03

    Build and integrate

    Theme development and system integrations on a development store, with test orders at every stage.

  4. 04

    Migration rehearsal and testing

    Data migrated in rehearsal runs, checkout tested end to end, and every redirect verified.

  5. 05

    Launch and optimize

    Launch in a low-traffic window, close monitoring, and a 60-day review of conversion and operations.

Technology

Tools we use for e-commerce development.

  • Shopify / Shopify Plus
  • WooCommerce
  • Liquid
  • Hydrogen
  • Klaviyo
  • Recharge
  • Judge.me / Yotpo
  • ShipStation
  • NetSuite / QuickBooks
  • Google Analytics 4

FAQ

E-commerce Development questions.

Start a project

Selling on a store that holds you back?

Share your store, catalog size, and the systems it needs to connect to. We will outline a realistic plan, timeline, and budget range.

  1. 01 A senior strategist replies within one business day.
  2. 02 A 45-minute call on goals, constraints and budget.
  3. 03 A fixed scope, timeline and price, usually within a week.

info@chicagowebsolutionscorp.com +1 (331) 223-2189

We reply within one business day. Your details are never shared.