F&L Epoxy Flooring
A lead-generation website for a Chicagoland epoxy flooring contractor, with service pages for every floor system, published price ranges and three free planning tools.
Service · Brand
Websites that look the part and earn the meeting.
We design marketing websites for companies whose site has fallen behind the quality of the business. Strategy, structure, and visual design, built around how your buyers actually decide.
Overview
Design is the part buyers see. Structure is the part that sells.
Most redesign requests start with looks: the site feels dated, a competitor just launched something sharper, the sales team has stopped sending the link. Those are real problems, but a new coat of paint rarely fixes them. The sites that perform are the ones where someone decided what each page is for, who reads it, and what that person needs to believe before they pick up the phone.
Our design work starts there. We interview your leadership and sales team, review your analytics and search data, and look closely at how prospects compare you to the two or three firms they shortlist alongside you. That becomes a sitemap, a content plan, and wireframes you can react to before anyone debates colors or photography.
Visual design comes after, and it is built as a system rather than a set of pretty pages: type scale, color, spacing, components, and image direction your team can extend without us. Most design engagements run eight to twelve weeks. Combined with development, marketing sites typically land between $15,000 and $60,000 depending on page count, content support, and custom functionality. We work with companies across Chicagoland and nationwide.
Business problems we solve
Where web design usually goes wrong.
- 01
The site undersells the company
Your proposals, team, and client roster have grown, but the website still reads like the firm you were five years ago. Prospects who arrive from a referral leave with a smaller impression than the one they came in with.
- 02
Nobody can find the answer they came for
Navigation grew one request at a time, so services are buried, pages overlap, and the path to contact changes from page to page. Visitors give up before they reach the information that would have convinced them.
- 03
Every new page is a one-off
Without a component system, each new page becomes a custom design job. Marketing waits on a designer for routine updates, and the site slowly drifts into five slightly different styles.
- 04
It works on a laptop and falls apart on a phone
Desktop comps get squeezed onto mobile at the end of the project. For many businesses a large share of first visits now happen on a phone, so the compromised version is the one most prospects see first.
Capabilities
What the work includes.
Discovery and positioning workshops
Structured sessions with leadership and sales to agree on audience, differentiators, and what the site has to prove.
Information architecture
Sitemaps, page hierarchies, and navigation models tested against the questions real buyers ask.
Content strategy and page outlines
Page-by-page outlines that set message order, proof points, and calls to action before a word of final copy is written.
Wireframes and prototypes
Grayscale layouts and clickable Figma prototypes, so structure gets settled before styling.
Visual design systems
Type, color, spacing, and a reusable component library, documented for your team and future developers.
Responsive and accessible design
Layouts designed at phone, tablet, and desktop widths, with contrast, focus states, and readable type built to WCAG 2.1 AA targets.
Art direction
Guidance for photography, illustration, and iconography so new imagery fits the system instead of fighting it.
Approach & process
How we run a web design engagement.
- 01
Discover
Stakeholder interviews, an analytics and search review, and a competitive read. Usually two weeks.
- 02
Structure
Sitemap, content outlines, and wireframes for the key templates, reviewed with your team in working sessions.
- 03
Design
Two or three visual directions on a real page, then one refined direction extended across every template.
- 04
Prototype and review
A clickable prototype reviewed with your sales team and, where possible, a few customers before development begins.
- 05
Hand off
Annotated Figma files, a component inventory, and a design QA pass on the built site before launch.
Related work
Recent web design projects.
Technology
Tools we use for web design.
- Figma
- FigJam
- Google Analytics 4
- Google Search Console
- Hotjar
- Maze
- Adobe Creative Cloud
- Notion
Rated 5 out of 5 Google review
Amazing. These folks took my vision and translated it into something I’m proud to have my name on. Alex, the CEO walked every step of the way with me to ensure mutual success. We both won and I’m looking forward to continued collaboration.
FAQ
Web Design questions.
Most marketing websites we design and build land between $15,000 and $60,000. The spread comes from page count, how much content we write versus how much you supply, and whether the site needs custom features like calculators, filtering, or integrations. We give you a range after a short discovery call, not after a sales sequence.
Design alone usually runs eight to ten weeks for a 15 to 30 page marketing site, including discovery and two rounds of revisions per phase. With development, most projects launch in 12 to 16 weeks. The biggest variable is how quickly content and feedback come back from your side.
Yes. We hand off Figma files with a component inventory, interaction notes, and responsive specs. We recommend keeping us involved for a design QA pass on the built site, since small implementation drift adds up quickly.
We can. Many clients have deep subject knowledge but no time to write, so we interview your team and draft copy page by page. If you have an in-house writer, we provide outlines and messaging guidance and edit for consistency.
That is a design requirement, not an afterthought. We design with a defined set of components so your team can assemble new pages from existing blocks without breaking layouts or calling us for routine changes.
No. Our studio is in Aurora and many clients are in Chicago and the surrounding suburbs, which makes in-person workshops easy. We also run projects nationwide with remote workshops and the same process.
Start a project
Have a website that no longer fits the business?
Send us the URL and a few lines on what is not working. We will reply with an honest view of scope, timing, and a budget range.
- 01 A senior strategist replies within one business day.
- 02 A 45-minute call on goals, constraints and budget.
- 03 A fixed scope, timeline and price, usually within a week.