Insights

Practical thinking on websites, search and growth.

Notes from the work: pricing, platforms, SEO and conversion — written for the people who have to make the decision and defend the budget.

WordPress Jul 22, 2026 5 min read

Custom Theme, Page Builder or Headless? Choosing a WordPress Architecture

Three very different ways to build on WordPress, each with real strengths and costs that show up later. How we help clients choose, and the hybrid most of them end up with.

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